When starting your private practice, setting up a website can be an important tool for growing it. A website helps new clients find you, learn more about you, and establishes your credibility.
If you’re not sure where to start or are looking to improve your current website, we’ve put together some resources for creating your website without any need for coding or design experience.
Website Development Checklist
1. Register your domain name
A domain name is the address of your website. For example, Google’s is google.com or ours is joinuplift.co. Having a domain makes it easier for people to remember and find your practice.
You can register a personalized domain name, so long as it’s still available. Registering a domain may cost you money and may be something you’ll need to pay to retain in the future.
Here are a few guides for what to consider when registering your domain and how to do it:
- Why Does It Matter Where You Register Your Domain?
- Beginner’s Guide: What is a Domain Name and How Do Domains Work?
2. Choose a web host
There are several options for you to create a website and your pages without needing to know how to code. Many of these come with premade templates that you can use for your site. These are some common, easy hosting sites for providers:
- Brighter Vision — This company focuses on supporting therapists’ website design
3. Prepare your content
Plan the pages and information you want to include on your website. Once you’ve identified the content you’ll need, write it out.
Need some inspiration? We cover content resources and inspiration further in the guide.
4. Make your homepage
This page will be the first thing people see when they visit your site. Use it to highlight your niche and specialties, so people get an understanding of your expertise from their first impression of you.
Make it easy for people to find your contact information and how they can schedule an appointment with you. Don’t make them hunt for it and risk losing their attention.
5. Write an ‘About Me’
Your ‘About Me’ section can be on a different page or even on your homepage, depending on how you’ve decided to structure your website. Regardless of where it lives, it’s an important section for connecting with potential clients.
We recommend this guide from the American Association for Marriage and Family Therapy.
6. Include a headshot with your biography
Don’t forget to include a photo of yourself! Being able to visualize their therapist helps clients humanize you and potentially connect with you.
7. Show photos of and information about your office—if you have one
If you are also practicing in-person therapy at an office, be sure to include photos on your website so people can visualize what it would feel like to go there for therapy. It also helps people find the actual location when they do visit! That also means you may want a page with directions on how to get to your office.
While you could have a barebones site with just your verbal information, you might want to also use images to engage and connect with site visitors.
If you need to upload and host your images somewhere, Pickit is a great resource.
Canva offers powerful tools for creating your own graphics for free or at a low cost.
You can also look into stock images from these sites to go with your content:
Content and SEO Resources
Having content or more information about your areas of expertise can make it easier for people to find you—and can even encourage them to share your website or return to it.
Good content also helps clients find you because it helps your SEO—or search engine optimization. SEO is what search engines use to decide whether a search result is relevant to what people are searching for and how to rank those results.
These resources can get you started learning about SEO for therapists and creating good content:
- The SEO Playbook
- The Ultimate SEO Checklist for Therapists
- How to Write the Best Content for Your Private Practice Website
- Marketing for Therapists — scroll down for a primer on starting a blog
- YouTube has several guides on writing good content
We’ve put together a quick list of page ideas or topics to get you thinking about what you might want to put on your website. Feel free to browse it and use some of the ideas or to come up with a few of your own!
- Anger Management
- Career Counseling
- Child & Adolescent Therapy
- Cognitive Behavioral Therapy
- Conflict Resolution
- Counseling for Anxiety
- Counseling for Friends & Family of Addicts
- Counseling for New Mothers
- Counseling for Trauma
- Couples Counseling
- Depression Therapy
- Dialectical Behavior Therapy
- Disordered Eating
- Divorce Recovery Therapy
- Emotion-Focused Therapy
- Emotional Support Animals
- "Failure to Launch" Syndrome
- Faith-Based Counseling
- Family Counseling
- Grief & Bereavement Counseling
- Group Therapy
- Individual Therapy
- LGBTQIA Therapy
- Life Transitions
- Massage Therapy
- Men’s Issues
- Mindfulness Health & Wellness Coaching
- OCD Counseling
- Personal Addiction Counseling
- Pet Loss
- Play Therapy
- Pre-Marital Counseling
- Sex Therapy
- Social Anxiety Disorder Counseling
- Substance Abuse Therapy
- Teen Therapy
- Telehealth Counseling
- Women’s Issues